Kitchen is king when it comes to influencing potential buyers
March 15, 2017
The latest survey from home services marketplace, Plentific.com, has revealed that a new kitchen is the most effective home improvement for influencing a potential buyer’s final decision as well as their offer.
According to the data, when looking to buy a new property, 47% of potential homeowners would be influenced by it having a recently fitted kitchen. 28% would also be more likely to offer a higher price for this feature. Having a new bathroom also has a strong influence on home buyers; 46% would consider this when deciding whether to buy and 27% would potentially be willing to offer more money.
The order of rankings then somewhat divides. Looking at home improvements affecting the final decision to buy, new windows (45%) ranks third, followed by a new boiler (43%), a new extension (34%) and new loft insulation (33%). At the other end of the table, 31% of home buyers claimed that a new conservatory would affect their decision to buy. New garden landscaping (29%) follows this and new lighting (23%) sits at the bottom of the table.
It’s interesting when this order is compared to how home improvements affect the buyer’s decision to offer a higher price. New extensions climbs the rankings to take 3rd with 26%, whilst a new conservatory is also ranked highly with 23% of home buyers feeling this warrants a higher price. Extensions to the property clearly have a stronger influence on the offer than the decision to buy for potential buyers.
Stephen Jury, spokesperson for Plentific, said: “Many property buyers keep an eye out for particular home renovations when searching for their next home. It goes without saying that costly renovations are high on the wish list for most buyers. These can add significant value to a property and incentivise buyers to offer a higher price. If a seller is looking to get a better offer, our insight could provide useful guidance on which home improvements to invest in."