"85% of people start their search for a new home online."
At Ryder & Dutton we believe that regardless of the size of your development, the same marketing approach to that of the major house builder is required and we can help you achieve this.
It works on the principal that the best position to sell your houses from is your site, with the back up of good marketing material, a well presented show house, professional sales staff, and extensive marketing coverage.
Our marketing service is designed to place your properties in front of the largest possible marketplace though our extensive branch network.
85% of people start their search for a new home online so our marketing approach is supported by the most extensive Internet coverage available using the most relevant property portals which includes the likes of 'Rightmove' and 'On The Market'.
"THE GREATEST BENEFITS ARE ACHIEVED BY ATTRACTING PROSPECTIVE PURCHASERS ONTO YOUR SITE"
Over 40 years of experience has shown us that the greatest benefits are achieved by attracting prospective purchasers to your site.
Once at the site we can show them around your show house and sell the dream to them. This is particularly important for off-plan sales, as prospective purchasers may not understand architects drawings and will benefit hugely from being able to walk around the show house and get a feel for the quality and specification of the build. With the right marketing mix and a good show house or sales facility, you put yourselves in the same position as the larger, national house builder and we believe we can provide you with the sales and marketing expertise required to enable you to have as good a marketing presence as any competitor.
At Ryder & Dutton we recognise the need to deal with new home sales differently to re-sale properties. We pride ourselves on a first class dedicated marketing service with all new build properties marketed centrally by a team of people with extensive experience in new build sales. Backed up by the local knowledge and prominent high street presence of our 17 strong branch network, we can give you the widest possible marketing coverage for your new development.
How we are Different
We provide development appraisals and ongoing review of sale price in line with current market conditions/trends. We also provide you with advice on the right product mix for the site, accommodation layouts and specification and pricing, working with you and your architect from the outset to ensure finished house types are in line with what purchasers want from a new home. We will also handle purchaser selection of extras, fixtures and fittings and colour choices.
'Off-plan' marketing will commence once work begins on site. We will provide a prominent site board and will market your properties as 'coming soon' on our website, discuss scheme concepts and pre-register potential purchasers to encourage 'off-plan' sales.
Your marketing materials will be displayed within the branch local to your development in surrounding areas. Through our website we provide extensive email and web marketing.
We provide sales staff to work from your sales centre/show house. Staff are trained to the highest standards and will be familiar with your site and the different plot/house types available.
Accompanied weekend viewings by appointment are provided. They are conducted by experienced New Homes sales staff giving you peace of mind and security.
Internet advertising is crucial and our highly regarded interactive and user friendly website is second to none in providing you with an abundance of information. It is updated daily and buyers can view:
- Unlimited number of property photographs
- Detailed floor plans
- Detailed property descriptions
- Location films
We are the only agent to have a unique Rightmove microsite dedicated to New Homes, highlighting our commitment to providing a tailored service for the sale of new homes. The microsite advertises only our new developments and offers a wide range of information for builders and purchasers, guiding both through every stage of the process.
Your properties will also be listed on Rightmove and On The Market through Ryder & Dutton's subscription, saving you £1000s. They will also be listed on our own website which attracts nearly 1 million potential purchasers each year!
Once released to the market, your properties are matched to buyers who are registered on our applicant database at the initial point of marketing and then on an on-going basis as new applicants are registered.
New developments benefit from stand alone, prominent advertisements in the local press. We believe in order to achieve maximum impact these should be designated developer advertisements.
We can design and produce your ads and provide a schedule of advertising based upon your requirements and your budget. Due to the volume of advertising we place, we attract preferential rates and are able to pass these savings on to you.
Our various social media channels are used to support the marketing campaign and promote development details.
Twitter and Facebook are used to share launch details, open weekends, and to invite purchasers to attend open viewings.
We also have a graphic design department which helps us to create written and video blogs, along with marketing campaigns to target suitable potential purchasers.
Service 7 Days a Week
We appreciate how important it is to be kept fully updated at all times which is why we provide a service with coverage 7 days a week.
We also provide weekend viewings by appointment. These are accompanied by experienced New Homes sales staff giving you peace of mind and security.
Our telephone lines are open from: 8:30 AM-8:30 PM on weekdays 10:00 AM-4:00 PM at weekends
This ensures any viewings can be arranged and any enquiries dealt with as quickly as possible.